Fashion with a Purpose

Fashion with a Purpose

By Michelle Levy

Joan Kelley Walker is the Saskatchewan-born entrepreneur whose humble beginnings have grown to become a formidable force across Canada in communicating the importance of giving back. She is a philanthropist, honoured with the Humanitarian Mother Theresa Award, Queen’s Diamond Jubilee Medal, and World Vision’s Highest Honour, the Heroes for Children Award. We only naturally want to know what is next for Joan Kelley Walker.

She shares that she is enthusiastically working towards launching her women’s fashion brand that will highlight elegance in women’s fashion, with a humanitarian twist. The upscale line offers affordable prices, with a percentage of the funds going to selected charities. Truly speaking to the everyday modern woman, Joan envisions the wearers
of her line embarking on their own beautiful journey, where great taste and great value support a great cause. An amazing influencer, Joan is at the top of her game for brand engagement, with an accessible, but incredibly meaningful line that women can be certain is a smart consumer

choice. ‘I love comfortable pieces that are elegant, easy to accessorize and are of great quality,” Joan says.

Most impressively, Joan has been truly focused on philanthropy throughout her life, as her relentless pursuit of making a difference in the lives of others both near
and far has always been at the forefront. She has recently volunteered her time as an ambassador with a campaign for Mercy Ships. She has been a World Vision Ambassador for over 18 years and is an incredible, well-rounded woman, consistently raising awareness where recognition is due. She now brings her ever-giving philosophy to the consumer market to give women the empowering fashion choice that gives back. “It has been my lifelong dream to be able to offer beautiful fashion that makes people feel great, because they are helping others.”

A business woman, journalist, host, TV personality, philanthropist, mother, and wife, Joan Kelley Walker leaves us with a major gold nugget of fashion advice, “Always clean your closet each season, purge the old to make room for the new. I like to give my clothes away to friends, or to a local charity or shelter. This is how you can practise compassion with fashion.”

Stay tuned for more details at or @joankww